Will Call is located at the main entrance gates of Hoofbeat. Just follow the posted signs when you arrive.
All ages are welcome at Hoofbeat!
Camping Gates / Main Gate:
Concert Gates:
Each campsite includes one vehicle pass (car, truck, or motorcycle).
If you have more than one motorcycle, the extra bikes must be parked in General Parking.
Staff will direct you to the motorcycle-specific area when you arrive.
Your 1-Day Parking Pass allows you to park for your selected festival day only. All vehicles with 1-Day parking must exit the General Parking Lot by 10 AM the following morning.
Yes! You’re welcome to bring a non-motorized bicycle to use around the campgrounds and festival area.
The Hoofbeat Campground Shuttles operate:
To access Club fleX, you must have:
Both are required.
Club fleX is located within the Sconnie Acres campground.
ALLOWED in concert grounds
All attendees are subject to search upon entry
NOT ALLOWED in concert grounds
All attendees are subject to search upon entry
ALLOWED in campgrounds
All attendees are subject to search upon entry
NOT ALLOWED in campgrounds
All attendees are subject to search upon entry
Any bag larger than 5” x 7” MUST be clear to enter the concert grounds. Any size, any style of the clear bag is welcome. Camelbacks are welcome – please be sure they are empty to get through the concert gates (fill ‘er up at the free water station in front of the Shirt Shop!) Not only will this policy help us keep you safe, but we also anticipate fans getting through the concert gates quicker. Note: please remove & leave your chair bag at your car or campsite!
Yes! You can bring empty reusable water bottles, Yetis, mugs, CamelBak backpacks (refer to bag restrictions), and similar containers into the concert grounds.
You can bring cardboard or toy weapons into the campgrounds, but they are not allowed inside the concert grounds.
The South General Store is open Wednesday, 9 AM – 10 PM, Thursday-Saturday, 6 AM – 2 AM.
The North General Store is open Thursday-Saturday, 6 AM – 8 PM.
The Hoofbeat General Stores carry a wide range of essentials, including:
👉 A full list of items can be viewed here!
While artists are performing at the Crossroads Stage, the next Main Stage act is usually in sound check. Because of this, we can’t show Crossroads acts on the Main Stage jumbotrons without constant interruptions.
Meet & greets are not sold but can be won or given away:
Get it delivered!
9 AM-3 PM, Thurs – Sat
Text only: 715-202-2632
Cash or Venmo
or stop in The General Store.
Yes. The medical tent is located near the windmill in the concert grounds.
You can safely dispose of sharps at the EMS tent.
We support all moms at Hoofbeat! You’re welcome to pump or nurse wherever you feel comfortable — in public spaces or in private.
For a more discreet option, visit the EMS tent near the windmill, which offers a private setting.
Download the Hoofbeat mobile app to see the full schedule, explore who’s playing, and get updates.
You can star your favorite artists in the app to receive show reminders and alerts.
Yes! An interactive festival map is available in the Hoofbeat app (for both iOS and Android)
Brightspeed charging stations are available at all festival bars throughtout the Hoofbeat grounds. Power up between sets, stay connected with your crew, and never miss a moment.
⚠️ Note:
No emotional support animals or pets are allowed in the concert grounds (they are welcome in the campgrounds).
The festival reserves the right to remove both animal and handler if safety is at risk.
Yes. Attendees needing ASL (American Sign Language) interpreting services must request them at least 2 weeks before the festival.
Yes, fireworks may be used during the event.
Each Reserved Lawn ticket (wristband) includes:
🚫 Reserved Lawn tickets do not include parking or a Camp Access Pass. Plan ahead if you are camping.
Nope! Your chair will stay put in your assigned spot each night and be waiting for you the next day. You may take it home after the festival ends.
No, parking is not included with Reserved Lawn tickets.
We recommend renewing online so you can spend more time having fun rather than waiting in that line (which can be quite long). When renewing, you can request to move your seats closer to the stage, or closer to the aisle. Any remaining tickets will be available for purchase Saturday to those on-site exclusively. *Note – only the original owner of the ticket(s) may renew it. These tickets are non-transferable, with the exception of immediate family members (parents, children, siblings)
We recommend renewing online so you can spend more time having fun rather than waiting in that line (which can be quite long). When renewing, you can request to move your seats closer to the stage, or closer to the aisle. Any remaining tickets will be available for purchase Saturday to those on-site exclusively. *Note – only the original owner of the ticket(s) may renew it. These tickets are non-transferable, with the exception of immediate family members (parents, children, siblings)
The VIP Booth is open:
Wed 6 PM-9 PM
Thurs 11 AM-8 PM
Fri 11 AM-5 PM
Sat 11 AM-6 PM (or when sold out)
👉 If you want front-row access, head to the Pit Pass line early.
Yes, VIP seating is assigned — no switching seats.
Yes, but please:
VIP bathrooms are permanent, air-conditioned restrooms located at the north end of the VIP Café tent.
No. You may choose any campsite — General, Electric, or VIP. Camping in VIP is optional.
Yes. Show your VIP wristband at the gate when you arrive, and you’ll be given your parking pass.
No. Once purchased, a 3-day wristband cannot be switched to daily wristbands.
VIP food service runs:
Thursday–Saturday: 11 AM – 2 PM and 4 PM – 8 PM.
Text 715-200-3515 (text only) to request water service for your camper or pool.
Water Service Hours:
Pricing:
Yes! Free water stations are available in the following locations:
Hours:
Electricity is turned on at noon on Wednesday of festival week.
RV pumping services are provided by Northwoods Portable Toilets.
Call 715-891-0568 to schedule service
Yes! You can rent a port-a-potty for your campsite through Northwoods Portable Toilets.
Each campsite includes:
Any extra vehicles will need a parking pass and must park in the general parking lot for the duration of the festival.
Are there showers available?
Yes! Free showers are available in both the Up Nort’ and Sconnie Acres campgrounds.
Sconnie Acres Campground Shower Hours:
Up Nort’ Campground Shower Hours:
There are two ways to check out:
No. Garbage pick-up is not provided during the festival.
♻️ Important: Please do not put trash bags or plastic bags in the recycling bins. Dump recyclables loosely into the bins so the whole batch doesn’t get ruined.
When you arrive at the Main Gates, staff will show you where to place your camper sticker.
All Hoofbeat campsites measure 18 feet wide by 40 feet deep.
Yes! As long as you and your vehicle have the proper passes, you can come and go from the campgrounds at any time.
Yes — generators are welcome at all campsites.
Good news — you no longer need to register your generator if you have a medical need.
For your safety and others:
Yes, but pets are only allowed in the campgrounds, not in the concert area (except for service animals).
Yes! But the rules depend on when the RV is dropped off:
👉 If one person has all wristbands/stickers for a group, they must distribute them before entering the campgrounds. Entry is not allowed without the correct credentials.
Camping Gates / Main Gate Hours:
⏰ All campers must be out by Thursday at 4 PM following the festival.
Early camping is available at no extra cost during these times:
Important notes:
Each campsite allows:
Each campsite allows a maximum of six people.
To keep the campgrounds safe and fun for everyone, please follow these rules:
🔥 Fires & Grilling
🔇 Quiet Hours
🎟 Passes & Wristbands
🚫 Not Allowed in the Campgrounds
🚗 Vehicles & Campsites
🌿 Campground Conditions
🛒 The General Stores (Convenience Stores)
No. The Wednesday Tailgate Party is complimentary for all 3-day ticket holders.
You have two choices:
No need to panic — multiple orders ship at different times.
👉 If your order hasn’t arrived within 2 weeks of the festival, call the office (715.289.4401, Mon–Fri, 8 AM – 4 PM CT).
You’ll receive a wristband.
Open the Hoofbeat mobile app → tap “Activate Wristband.”
👉 You can also link it to a credit card to go cashless (optional).
Yes. Each day has its own wristband, so you must select your date when purchasing.
✅ One parking sticker is included with each campsite purchase.
✅ Parking is included with a Colony Ammo Top Tier Lounge wristband.
Yes! The RFID chip is waterproof — you’re safe in the rain, showers, or even if you get a little too close to the splash zone.
You can use your wristband at:
💡 Some vendors are cash or card only, so bring a backup payment option. ATMs are available throughout the concert grounds.
No problem! Once you know your new address, log in to your account and update it ASAP so shipping goes to the right place.
🎯 Country Club members get first dibs on campsites in the fall.
🎟 3-Day tickets, 3-Day Pit Passes and camping go on sale during the presale each fall.
🎶 1-Day GA tickets and artist-specific Pit Passes go on sale when the lineup drops.
Country Club is Hoofbeat’s optional annual membership program for fans who want early campsite access, exclusive festival swag and more chances to score premium festival experiences.
A Country Club membership includes:
First access to Hoofbeat campsites before they go on sale to the general public
Campsite flexibility, including opportunities to move your campsite or add sites near your group
Year-round biweekly giveaways, with winners announced on Hoofbeat’s Facebook and Instagram Stories. Opportunities to win prizes such as Backstage Tours, Autographed Artist Photos, Meet & Greets, Pit Passes and more
On-site festival giveaways, with winners posted in the Hoofbeat mobile app under Country Club. Opportunities to win prizes such as Backstage Tours, Autographed Artist Photos, Meet & Greets, Pit Passes and more
Your choice of festival swag, such as a Hoofbeat mug, shot glass, pin or koozies
A member-only Country Club T-shirt
Country Club membership costs $65 per membership.
Membership does not automatically renew. Fans may choose whether to purchase a new membership when enrollment opens online each September.
Important: A Country Club membership does not include a campsite. Campsites are purchased separately.
Available campsite options depend on whether you camped at the previous Hoofbeat.
If you had a campsite at last year’s festival, you will first have the opportunity to renew that specific campsite during the designated renewal period.
Fans who want a different campsite can select from available locations during the later Country Club add/move period. This period begins after current campsite holders have decided whether to renew their sites.
During the add/move period, Country Club members may:
No problem — you can still join!
Yes. You may purchase one campsite for each Country Club membership you hold.
For example:
There is no limit to the number of Country Club memberships one fan may hold.
Each campsite is sold separately and is not included with the cost of membership.
Country Club membership costs $65 per person.
Membership is optional and does not automatically renew. Enrollment reopens online each September, and fans may decide whether to join again for the upcoming festival season.
A Country Club membership does not include a campsite. Campsites are separate purchases.
Fans who want early access to multiple campsites must hold the same number of Country Club memberships as the number of campsites they want to purchase.
For example, a fan who wants to purchase three campsites during Country Club access will need three memberships.
Yes. Country Club members may have an opportunity to move their campsite during the designated add/move period.
The add/move period begins after the campsite renewal window has closed. During this time, members can select from campsites that are still available before campsite sales open to the general public.
Add/move dates and instructions will be shared with members by email and posted on Hoofbeat’s social media channels.
Since Country Club members get first dibs on campsites, maps are not posted online during Country Club renewal weeks (to keep them exclusive).
Let staff know the area you’d like, and they’ll help you secure the best available site.
Yes. You do not need to purchase a campsite to join Country Club.
Fans may purchase a membership solely for access to Country Club benefits, including:
Year-round giveaway winners are announced every other week on Hoofbeat’s Facebook and Instagram Stories.
During the festival, on-site giveaway winners are posted in the Hoofbeat mobile app under Country Club.
You may purchase more than one Country Club membership without purchasing a campsite. Each membership includes its own membership swag and additional eligible giveaway entries.
Hoofbeat payment plans are available on eligible purchases, and the payment schedule depends on when you place your order.
Payments are automatically charged to the payment method on file on the scheduled dates. Payment plan fees may apply.
Yes. Fans can see their full payment schedule at the time of purchase. Etix also automatically sends an Upcoming Payment Notification Email 5 days before each scheduled payment is due.
👉 Reminder: No food, drinks, or selfie sticks are allowed in The Pit.
You can buy Pit Passes:
Each package includes:
You’ll receive a wristband (sometimes also called a ticket or pass).
✅ If you’re 21+, you’ll also get a special wristband from security.
Yes! Show your Top Tier Lounge wristband at the gate upon arrival and you’ll receive your VIP parking pass.
It’s on an elevated deck in front of Radio Row, just south of the General Admission ADA seating area.
Top Tier Lounge fans enjoy exclusive access to permanent, private bathrooms on the Hoofbeat grounds, located conveniently near the Lounge deck.
Your Top Tier Lounge ticket includes access to:
⚠️ It does not include access to Corporate or VIP seating or dining areas.
No. Pit Passes are separate and must be purchased in addition to your ticket. You can buy them online or on-site at the VIP Booth (per show or weekend-long, if not sold out).
Yes — every group is assigned lounge seating, best available, in advance by Hoofbeat staff.
The Pit line begins near the picture line by Front of House (the sound tower). Guests are admitted into The Pit about 20 minutes before each band starts.
Absolutely. If you have a dietary restriction or allergy, just let one of our chefs know when you arrive. They’ll ensure you have a safe and delicious option available each day of the festival.
Yes. Make sure you have a parking pass for the day(s) you’re attending (available online or at the gate). You’ll park in General Parking, located right outside the concert grounds.
Yes — rideshares are available in this area! Just use the app to schedule your ride.
👉 Wristbands are available under the Add-Ons tab. Each wristband is:
💡 Pro tip: Purchase your shuttle wristband when you buy your tickets to avoid paying separate shipping fees.
Your safety is our top priority. If you see something, say something:
The festival is rain or shine. In cooperation with local emergency services, Chippewa Valley Music Festivals will share the most up-to-date weather information.
No, you do not need to create an account to order merch online. You are welcome to create an account if you want to check on past orders, billing information, payment methods, and account details!
Don’t have an account? Simply checkout as a guest by filling in your billing and Credit Card information. 🙂
We begin processing orders as soon as they are placed. For this reason, we are unable to cancel or make changes to orders.
Merch runs true to size.
Please choose the size you believe will fit best. There will be no returns or exchanges. All sales are final. If you are in-between sizes, your best bet may be to size up.