We want to help make your HOOFBEAT experience the very best! From safety to a lost item, find what you need here.
Introducing locker rentals through our partnership with Lock N Roll! We’ve got a range of locker sizes tailored to your needs – small lockers: perfect for phones, keys, and personal items; medium lockers: ideal for small to medium bags and shoes; and large lockers: spacious enough for large bags, and coats. Reserve online in advance or rent on-site using cash or credit. Each locker comes with your personal lock for security, and unlimited access during concert ground gate hours. Optional phone charger add-on at checkout..
Country Club members! Pick up your Club t-shirt here, and remember to check the board posted outside daily to see if you won any Pit Passes or M&Gs!
Located next to the Shirt Shop
POST-FESTIVAL: if you realize you’ve lost something after the festival, email LostAtFest@gmail.com (Items are held for one month before donating)
Main Stage Artist Merch – located in Radio Row, next to the Main Stage.
Bud Light Crossroads Stage artists – located in the northeast corner of the stage.
Side stages – merch is available at the respective performance location.
NOTE merch is available on the day of performance only.
By the last day of Hoofbeat, you’ve run out of something important. A burger isn’t the same without a bun. A hotdog without ketchup is disappointing. And a warm beer is a damn shame—Restock at The General Stores. You’ll find ice, snacks, beer, condiments, phone chargers, hot coffee, feminine hygiene products, etc. Fire rings are also available to rent. Located in the North and South campgrounds.
Located in the North and South campgrounds. Open 24 hrs (except during cleaning times). During peak times (usually mornings), lines can be long and hot water limited. Showers are free. Electrical outlets & mirrors are available in the South campground facilities.
It’s important to us that you feel safe. To report an issue or request help, find any security person wearing a neon-yellow shirt OR visit Security Headquarters. Anonymously text any concerns, any time, to our Tip Hotline. See the map for the nearest location.
If you or a friend are feeling ill, dehydrated, or just not quite right, don’t hesitate to visit the medical tent located near the windmill. Your health & safety is our number one concern.
Wisconsin can get really hot and humid during the summer months; we want to make sure all of our fans have easy access to fresh water. Free fresh water stations are located throughout the campgrounds and concert grounds.